Courage. A degree. Intelligence. Ambition. Maybe even a little luck? Sure thing. Of course, 9 times out of 10, you’d fall flat on your face with the start-up stumbling and crumbling within six months. Then what do you do? Start over. Build a new business. Sadly enough, this is more or the less the norm if you’re an entrepreneur interested in creating a brand. It’s like tossing darts at a board while blindfolded. It’s risky business.
So why start up one? Because of your desire. Because you dream. Just remember that in a heartbeat your business can drop like a fly swatted on the wall. You’re on your own. You manage your own hours. Let’s say you have a family–four kids and a wife. You have a couple dogs to feed and walk, maybe a few cats, which means litter boxes to change. Bills. More bills. If you’re an entrepreneur, you’re not only paying for your company’s tax, but your own tax, too. That’s a bit of a surprising piece of knowledge not many actually know about (unless you are, in fact, an independent contractor that knows how the W-9′s work!).
So, with all things equal–the courage, methodology, intelligence and degree, ambition, even luck–and knowing that you’re simply going to fail once, maybe twice, in your lifetime, what then do you need to do to ensure your success with your business? It almost seems like a waste of time! But there has to be a way to make it work…. There is. Above everything else, you need just one simple thing: and that’s called perseverance.